Description

Sports sponsorship is one of the most misunderstood revenue mechanisms in sport — frequently pursued as a funding source and infrequently approached with the commercial discipline it requires to work well. Sponsors are not donors. They’re commercial partners seeking a return on investment, and proposals that don’t articulate that return clearly and credibly don’t get funded regardless of the quality of the sport or the organization behind it.

You’ll work with:

• Partner identification and fit assessment: matching a sports organization’s audience and brand attributes to the commercial objectives of potential sponsors
• Value proposition development: building sponsorship packages around measurable commercial returns rather than exposure metrics that don’t connect to business outcomes
• Relationship management: delivering on sponsorship commitments, demonstrating return on investment, and building the case for renewal before the contract period ends

Duration: +/- 9 hours

Result: A commercially grounded sponsorship capability — with the partner identification, proposal development, and relationship management skills to build sponsorship revenue that renews because it delivers rather than lapses because it didn’t.